Guide · Google Business Profile
Your business.site
site is gone.
If you typed your old business.site address and got an error, nothing is wrong with your computer and nothing is wrong with your Google listing. Google switched those free websites off. Here is exactly what happened, where the dead address may still be sending your customers, and the cheapest honest way to replace it.
Published 2026-10-17 · Formory Marketing Group
What Google did, and when.
For years a Google Business Profile could generate a free one-page website at an address ending in business.site (or negocio.site). Google turned those websites off. In its own help notice, Google said that as of March 5, 2024 the sites were no longer available and visitors were redirected to the Business Profile instead.
That redirect was temporary. Google said it would only run until June 10, 2024, and that after that visitors would get a “Page not found” error. That is what anyone opening a business.site address sees today.
Google also removed business.site and negocio.site addresses from the website field of every Business Profile. Apart from that, it said, the profiles themselves were not affected: your listing, reviews, photos and hours are still there.
Where the dead address may still be working against you.
Google cleaned up its own listing. It did not clean up anything else, and an address that was printed or pasted somewhere in 2021 is still there. In our August 2026 survey of 49,994 GTA business listings, five still sent customers to a business.site address. All five led nowhere.
Check the places an old address hides: business cards, flyers, truck lettering and yard signs; the website field on Facebook, Instagram and LinkedIn; directory listings such as Yelp, HomeStars and the Yellow Pages; your email signature; and any quote or invoice template. Every one of them now sends a customer to an error page, and a customer who sees an error usually assumes the business has closed.
Two less obvious ones. If you had bought your own domain and set it to forward to the business.site page, Google said that forward would only work until June 10, 2024 — so that domain is now pointing at nothing. And if you ran Google Ads to the old site, Google warned those ads may be disapproved and stop running, because the address shown in the ad no longer matches where it lands.
First, decide whether you need a site at all.
Some businesses never needed one. If customers find you on the map, look at your rating and call — a barber, a tyre shop, a car wash — the Google listing does the job, and the honest move is to delete the old address everywhere and put the effort into photographs and reviews. We wrote a separate guide on when a Google listing is enough on its own.
The listing stops being enough when customers have to think before choosing: a renovation, a legal matter, a clinic, anything where one job is worth four figures. Those customers research, and the business with something to read gets the call.
Your options, from free to done-for-you.
Free. Google's own notice pointed owners to other builders, and Google Sites is on its list. For a one-page “here is what we do, here are our hours, here is our number” site — which is all business.site ever was — it is a reasonable answer, and we will tell you so if that is all you need.
A builder subscription. Wix, Squarespace and similar tools are also on Google's list. You pay monthly, you edit it yourself, and the result is as good as the time you put into it.
Have it built. This is what we do. A single-page site starts at $590, and you pay it after the site is built and you have looked at it — no deposit. We register the domain in your business's name, connect it to your Google listing, and point any old domain you own at the new site so the addresses you already printed start working again. Hosting and edits are $129 a month and can be cancelled any month. Full pricing.
Can you keep the old address?
No. Addresses ending in business.site belonged to Google, not to you, and Google has switched them off. Nothing you or anyone else does will make that exact address load your new site.
What you can keep is any domain you bought yourself. If you own one — say yourbusiness.ca — it is still yours; it just points at nothing. Pointing it at a new site is a setting at your domain registrar, and it is the fastest way to bring the addresses on your cards and trucks back to life.
The order we would do it in.
1. Open your Google Business Profile and check the website field. If it is empty, leave it until the new site exists — an empty field is better than a broken link. 2. Decide whether you need a site, using the test above. 3. If you do, get it built on a domain you own. 4. Put the new address in the Business Profile. 5. Work through the list of places the old address was printed and replace it. 6. If you had your own domain forwarding to business.site, point it at the new site.
If you want us to do steps three to six, the form below is the quickest way. Tell us your business name and we will look at your listing before we reply.
Get a quote
A site that works with your Google listing, not instead of it.
Websites from $590, and you pay after the site is built and you have seen it — no deposit, no contract. Tell us what you do and we reply within one business day with what we would build and the price. What is included and what it costs.
Or call (416) 829-9768. One of us answers; there is no sales team.
Questions
The usual questions.
Can I get my business.site website back?
No. Google's notice gives no way to restore those websites; the only route it describes is creating a new website elsewhere and adding its address to your Business Profile.
Did losing the business.site website hurt my Google listing?
Google said Business Profiles were not otherwise affected. The business.site address was removed from the website field; your reviews, photos, hours and the listing itself stayed.
My own domain used to open my business.site page and now shows an error. Why?
Google said domains forwarding to these websites would only be redirected to the Business Profile until June 10, 2024. After that the forward leads nowhere. Point the domain at a new website in your registrar or hosting account.
How quickly can a replacement be live?
For a small site, usually one to two weeks with us. A free builder can be live the same afternoon if you write the text yourself.
I only need what business.site gave me. Is it worth paying?
Often not. A free builder can reproduce a one-page site. Paying makes sense when the site has to persuade someone choosing between you and three competitors, or when you do not want to spend your evenings building it.
Before you decide anything
Find out whether
you have a problem.
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Want the same for
your business?
Tell us what you do and where you work. We will look at what you have now and say plainly whether it is worth rebuilding — including when it is not.