Guide · Pricing
How much a website
costs in Toronto.
Prices for a small business website in the GTA run from a few hundred dollars to five figures, and almost nobody publishes them. Here is what the bands actually are, what moves a quote between them, and which parts of a quote are worth paying for.
Published 2026-09-08 · Formory Group
The short answer.
A one-page site for a solo operator costs $590 to $1,500 in this market. A normal service business with a handful of services costs $1,200 to $3,000. A professional practice — law, medical, financial — costs $2,500 to $6,000 because the page count and the language requirements are both higher. Above that you are usually paying for a custom application rather than a website.
Our own prices sit at the lower end of each band: $590, $1,190, $2,400 and $3,900, paid after the site is built. We publish them in full because a quote that only appears after a discovery call is a quote calibrated to what you seem able to pay.
What actually moves the price.
Page count, and nothing else, is the main driver. Every service that needs its own page is a page that has to be written, laid out and checked. A business with three services and one location is genuinely cheaper to build than one with twelve services across four locations, and any pricing model that ignores that is either overcharging the first or losing money on the second.
The second driver is who writes the text. Agencies price for the assumption that you will supply it, then discover that you will not, and the project stalls for two months. We write the first draft and ask the owner to correct it, which is faster for everyone and is priced in.
What does not move the price much: design "concepts", the number of revision rounds, and the platform. Those are the parts of a quote that inflate most easily.
What a $590 site can and cannot be.
It can be one well-built page that loads in under a second, works on a phone, says what you do and where, and has a working enquiry form. For a great many one-person businesses that is the entire requirement. Of the 49,994 GTA listings we surveyed, 5,158 have no website at all — for those owners, one honest page is a transformation.
It cannot be a site with a page for every service, a booking system, a blog and a photo gallery. When someone sells you those for $590 they are selling a template with your logo dropped into it, and the reason it is cheap is that nobody looked at your business at all.
The monthly part is where the real money is.
Almost every quote has a second number, and it matters more than the first. Hosting, the domain, the certificate, edits, the Google listing and ongoing search work run between $100 and $1,000 a month in this market. Ours run $129 to $990.
The reason it exists is visible in the data: 3,000 of the 34,180 GTA websites we opened still carry a copyright line five years old or older. Almost none of those owners decided to let the site rot. The person who built it moved on and there was nobody left to ask for a change.
The thing to check is what the monthly fee covers. If SEO is a separate retainer on top of a maintenance plan on top of hosting, you are paying three companies to not quite talk to each other.
Questions worth asking before you sign.
Do I own the domain and the site? Who is listed as the registrant? What happens to the site if I stop paying you? How many edits are included and what counts as one? What are you doing in month three that you were not doing in month one? Any agency worth hiring answers all five without hesitating.
Questions
Before you ask.
Is a cheap website worse for SEO?
Not inherently. What hurts is a site that is slow, has no mobile layout, or says nothing specific — and those faults appear at every price. Some of the worst-performing sites we have opened cost their owners five figures.
Should I pay upfront?
You should not have to pay all of it upfront. We take nothing until the site is built and you have seen it. A deposit is normal industry practice; paying in full before seeing anything is not.
Do I need to pay monthly forever?
You need hosting and a domain forever — those are unavoidable and cost very little on their own. The rest is optional. What most owners underestimate is how quickly a site with nobody looking after it starts to cost them enquiries.
Now check your own
You have read the numbers.
Where does your site stand?
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
If you want
one built.
We build the site, you look at it, and you pay once it is finished and you are happy with it. Hosting, edits and the Google listing carry on monthly, cancellable any month.