Pricing
Prices, in public.
Two numbers: what the site costs to build, and what it costs to keep running. The build is paid after you have seen it. The monthly part can be cancelled any month. Nothing below is a starting-from figure that turns into something else on a call.
| Size of business | Website (paid after delivery) | Monthly |
|---|---|---|
| Solo operator or a two-person shop | $590 | $129 |
| Small business with a crew of three to ten | $1,190 | $299 |
| Established company, ten or more, or several locations | $2,400 | $590 |
| Law, medical and financial practices | $3,900 | $990 |
The monthly figure covers hosting, the domain, the certificate, edits whenever you need them, your Google Business Profile and ongoing search work. It is not a maintenance plan on top of a separate SEO retainer — that is the whole of it.
Add anything, or nothing
The rest of the list.
Everything here is optional and can be added or dropped any month. Most businesses take none of it in the first year.
| Service | One-off | Monthly |
|---|---|---|
| Review generation | — | $199 |
| Google Ads management (excluding your ad spend) | $290 | $399 |
| Meta ads management (excluding your ad spend) | $290 | $349 |
| Online booking wired into your calendar | $290 | — |
| Photography and video of your work | $490 | — |
| Extra service-area page | $149 each | — |
| Analytics and call tracking | $190 | — |
| Second language version | $390 | — |
| Instant quote calculator | $390 | — |
| Online store | from $1,900 | — |
| Monthly content and blog | — | $299 |
Why after delivery.
Because the 5,905 dead websites we found across 49,994 GTA listings were all paid for in advance. Taking the money at the end is the only guarantee we can offer that is worth anything: if what we build is not what you wanted, you have lost nothing.
Questions
What people ask us.
Is there a deposit?
No. You pay when the site is finished and you have looked at it.
What if I do not like it?
Then you do not pay for it. We would rather absorb the work than argue someone into a site they are unhappy with.
Is there a contract?
No. The monthly part is month to month, and the site and domain are yours either way.
Why is a law firm charged more than a plumber?
Because the site is bigger and the stakes are higher: more services to explain, more pages, stricter language, and a much higher value per enquiry. We price against the size of the job, not against what we think you can afford.
Two minutes
Where does your
own site land?
Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.
Worth a
conversation?
No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.