"May help", not "will help"
Guideline G-016 says to avoid "will help" and "does relieve" and to use expressions such as "may be able to help". We write condition pages in that register from the first draft, so nothing needs softening later.
Chiropractic clinics · Ontario
Chiropractic websites
that follow S-016.
The College of Chiropractors of Ontario tells you which verbs to avoid, where testimonials may appear and how a chiropractor must be identified. Most chiropractic templates were written for markets with none of those rules. We build clinic sites that bring in new patients and pass the standard.
What we found on GTA chiropractic sites.
We opened the websites of 550 GTA chiropractic clinics. 255 — close to half — have no booking or enquiry form at all. 121 show a hard sign of age, and 82 are built on Wix, often from templates designed for clinics in other countries, with their advertising habits built in.
Those habits are the problem. "Will relieve your back pain", a scrolling feed of Google reviews, "the area's leading chiropractor" — each runs into Standard S-016, in force since February 21, 2025. And the chiropractor is responsible for what an agency writes on their behalf.
What goes on a chiropractic site.
Testimonials the way S-016 allows
Only on your own website, each with written consent, recorded in the patient record, and with a visible note that results vary. A small curated set — not an automatic review feed.
Who you are, stated clearly
That each practitioner is a registered chiropractor and a member of the College, with a reference to the CCO website — the simple way G-016 suggests doing it online.
New-patient booking
Online booking connected to your clinic system, or a short form. A first-visit page that explains what happens, how long it takes and what it costs.
Condition and service pages
Low back pain, neck pain, headaches, sports injuries — the conditions within chiropractic scope that your clinic treats, each with its own page.
Adjunctive services, framed correctly
Acupuncture, exercise counselling and the like — listed, and made clear they are offered as a chiropractor, which is what G-016 asks.
What it costs.
A chiropractic clinic is in the fourth band in our pricing: more pages, regulated language and a high value per new patient. A single-practitioner practice may fall into a lower band, and we say which before we start.
| Size of business | Website | Monthly |
|---|---|---|
| Solo operator or a two-person shop | $590 | $129 |
| A crew of three to ten | $1,190 | $299 |
| Ten or more, or several locations | $2,400 | $590 |
| Legal, medical or financial practice | $3,900 | $990 |
The build is paid after the site is finished and you have seen it. The monthly part covers hosting, the domain, edits, your Google Business Profile and ongoing search work, and can be cancelled any month. Full pricing.
How it works.
- A call with the chiropractor who runs the clinic. Conditions you treat, adjunctive services, how booking works now.
- We check your current site against S-016. Guarantees, comparisons, testimonials, titles. You get the list whether or not you hire us.
- We build it and send a live preview link.
- You review it. Under the standard you answer for what a third party writes for you, so nothing goes live without your sign-off.
- Live, then you pay. The monthly part covers hosting, edits, the Google listing and search work.
Why you can believe a price you have not negotiated.
You pay after the site is built. Not a deposit, not half up front — nothing until it is finished and you have looked at it. If you do not want it, you do not pay for it, and we would rather absorb that than argue someone into a site they are unhappy with.
Our prices are published in full, so the number does not change once we know what you drive. There is no contract: the monthly part is month to month, and the domain and the site are yours either way.
We do not publish client names — the businesses we work for asked us not to, and we would rather keep that promise than win an argument on a web page. What we can show you is our work on the whole market: we opened 34,180 GTA business websites one at a time and published everything we found. Run the same check on your own site, free and without an email, on our site checker.
The standard, in plain English.
Our summary of Standard of Practice S-016: Communication to the Public and its Guideline G-016 — testimonials, health claims, titles and new-patient offers — is public: what a chiropractic website may say.
Related: online booking for Ontario clinics asking patients for Google reviews AODA website requirements
Get a quote
Tell us about the clinic.
How many chiropractors, which conditions you see most, and how new patients book today. We reply within one business day with what we would build and what it costs.
Or call (416) 829-9768. One of us answers; there is no sales team.
By city.
Our survey of chiropractors, city by city: Toronto Mississauga Brampton North York Etobicoke Oakville Burlington
The whole field: chiropractors across the GTA Physiotherapy clinic websites in Ontario Dental website design in Toronto pricing
Questions
Straight answers.
Can a chiropractor website show testimonials?
Testimonials about a particular chiropractor or clinic may appear only on the chiropractor's own website, with written consent, recorded in the patient record, not obtained through incentives, and with a disclaimer that results may vary. Testimonials about chiropractic in general may be used more widely.
Can a chiropractor be called "Dr" on the website?
Yes — chiropractors may use the title under the Regulated Health Professions Act, provided it is clear and unambiguous that they are a chiropractor. Guideline G-016 suggests "chiropractor", "Doctor of Chiropractic" or "DC".
Can we embed our Google reviews on the site?
It is hard to square with S-016, because each testimonial about the clinic would need written consent and a record in that patient's file. A plain link to your Google profile is the simpler route.
How much does a chiropractic website cost?
A chiropractic site is $3,900 in our pricing, paid after it is built, with $990 a month for hosting, edits, the Google listing and search work. A single-practitioner practice may fall into a lower band, and we say so before starting.
Do I pay anything up front?
No. You pay once the site is built and you have seen it. If you do not want it, you do not pay.
Is there a contract?
No. The monthly fee is month to month and can be cancelled any month. The domain and the site stay yours.
Before you decide anything
Find out whether
you have a problem.
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Start with a
straight answer.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.