Within RCDSO rules
No testimonials, no superlatives, no incentive offers, and a clear statement of whether the dentist is a general practitioner or a specialist wherever a treatment is named. We wrote the plain-English guide to these rules.
Dental practices · GTA
Dental websites that
follow the rules.
Most dental site templates are written for the American market and break Ontario rules on the first screen. We build practice sites that bring in new patients without putting the dentist in front of the College.
The problem with a template built for somewhere else.
The RCDSO prohibits testimonials and claims of superiority in dental advertising, and the practice website is advertising. Yet the most common template section sold to Canadian practices is a carousel of five-star patient quotes, usually followed by "the best dental care in Toronto". We take those out, and replace them with what a patient actually needs before booking.
We checked every dental practice listed in the GTA — 2,453 of them — and opened the 1,384 websites behind them. 466 have no enquiry or booking form at all, on sites for a business where the whole point is getting someone into a chair.
What a practice site needs here.
Built with accessibility in mind
Real headings, labelled forms, readable contrast and keyboard access — the things WCAG actually asks for, which also happen to help every patient on a phone in a waiting room.
Booking that fits your front desk
Online booking connected to the system you already use, or a short request form if your reception prefers to call back. Whichever loses fewer patients.
A page per treatment
Implants, orthodontics, emergencies, children — each with its own page, because that is how patients search and how Google matches.
New-patient information
Insurance you accept, direct billing, parking, accessibility, what the first visit involves. The questions reception answers fifty times a week.
Patient privacy respected
Patient images used only with written consent, and intake handled with PHIPA in mind rather than bolted on afterwards.
What it costs.
A dental practice is in the fourth band: more pages, stricter language, and a far higher value per new patient.
| Size of business | Website | Monthly |
|---|---|---|
| Solo operator or a two-person shop | $590 | $129 |
| A crew of three to ten | $1,190 | $299 |
| Ten or more, or several locations | $2,400 | $590 |
| Legal, medical or financial practice | $3,900 | $990 |
The build is paid after the site is finished and you have seen it. The monthly part covers hosting, the domain, edits, your Google Business Profile and ongoing search work, and can be cancelled any month. Full pricing.
How it works.
- A conversation with whoever runs the practice. Treatments, who you want more of, and what reception is tired of explaining.
- We look at the five most-reviewed practices near you and what their sites do. In the GTA the median practice has 180 Google reviews, so you are rarely competing on reviews alone.
- We build it and send a live preview link.
- You and your associates review it. This is also where we flag anything that would breach the College rules.
- Live, then you pay. Monthly covers hosting, edits, the Google listing and ongoing search work.
Why you can believe a price you have not negotiated.
You pay after the site is built. Not a deposit, not half up front — nothing until it is finished and you have looked at it. If you do not want it, you do not pay for it, and we would rather absorb that than argue someone into a site they are unhappy with.
Our prices are published in full, so the number does not change once we know what you drive. There is no contract: the monthly part is month to month, and the domain and the site are yours either way.
We do not publish client names — the businesses we work for asked us not to, and we would rather keep that promise than win an argument on a web page. What we can show you is our work on the whole market: we opened 34,180 GTA business websites one at a time and published everything we found. For dentistry specifically: 263 of the 1,384 GTA practice sites we opened show a hard sign of age. Run the same check on your own site, free and without an email, on our site checker.
We wrote the guide on this.
Our plain-English summary of what a dental site may and may not say in Ontario is public and free: dental website advertising rules (RCDSO). Related: AODA website requirements online booking for Ontario clinics responding to a bad review as a health professional.
If you only do one thing after reading this, read the first guide and check your current site against it. It takes ten minutes and it is free.
Get a quote
Ask about your practice.
Tell us the practice, the treatments you want more of, and whether you have a site now. We reply within one business day with what we would build and what it costs.
Or call (416) 829-9768. One of us answers; there is no sales team.
Elsewhere in the GTA.
Our survey data for dental practices by city: Toronto Mississauga Brampton Markham Hill Scarborough York
Or the whole field: dental practices across the GTA medical clinics how many reviews the top five have.
Questions
What people ask us.
Can a dental website in Ontario show patient testimonials?
No. The RCDSO prohibits testimonials in dental advertising, and your website is advertising. Many practices run them because the template came with them. We remove them and put factual new-patient information in their place.
How much does a dental website cost?
A practice site is $3,900 in our pricing, paid after it is built, with $990 a month for hosting, edits, the Google listing and ongoing search work. A single-dentist practice with few treatment pages may fall into a lower band, and we say so before starting.
Can you connect our existing booking system?
Usually yes. If the system offers an embed or a link, we connect it. Where it does not, we use a short request form and your front desk calls back.
Does the site need to be AODA compliant?
The legal requirement applies to organisations with 50 or more employees in Ontario. Most practices are below that, so there is no deadline — but the same build quality helps older patients and every phone user, so we do it anyway.
Do I pay anything up front?
No. You pay once the site is built and you have seen it. If you do not want it, you do not pay.
Is there a contract?
No. The monthly fee is month to month and can be cancelled any month. The domain and the site stay yours.
Your turn
Same check,
run on your site.
The check behind this page is the one we ran on every business above. Put your own address in and it will load your site on a phone screen, look at the certificate and the page age, and tell you what a visitor meets. No email, nothing stored.
If you want
one built.
We build the site, you look at it, and you pay once it is finished and you are happy with it. Hosting, edits and the Google listing carry on monthly, cancellable any month.