Pricing
How Much Does a Website Cost in Toronto?
What a small business website actually costs in Toronto and the GTA in 2026 — from $590 for a solo operator to $3,900 for a professional practice — and how to tell which band you are in.
14 pieces · no gated PDFs
Guides.
Everything here is written for the person who owns the business, not for other agencies. Where a claim can be checked against numbers, the numbers come from our own survey of 49,994 business listings across the Greater Toronto Area.
Local search
Do I Need a Website If I Have a Google Business Profile?
For some local businesses the Google listing genuinely is enough. For others it quietly costs them work. Here is how to tell which one you are, using data from 49,994 GTA listings.
Mobile
Why 23% of GTA Business Websites Fail on a Phone
We opened 34,180 small business websites across the Greater Toronto Area on a phone screen. 7,726 of them had no mobile layout at all. Here is what that actually looks like to a customer, and what fixing it involves.
Platforms
Wix, Squarespace, WordPress or Custom: What GTA Businesses Actually Run
34% of the 34,180 GTA business websites we opened run WordPress. Here is what each platform is genuinely good at, what it costs over three years, and which one your business should be on.
Reviews
How Many Google Reviews Do You Need?
The median GTA business in some trades has under 20 Google reviews; in others it is over 200. Comparing across trades is meaningless. Here is the median for 41 fields and what to do with it.
Local search
Local SEO Checklist for GTA Businesses
A working checklist for local search in the Greater Toronto Area, in the order that actually moves things: listing first, then pages, then links. With the 49,994-listing survey behind each item.
Local search
How to Rank in the Google Map Pack
The three results above the map are where most local searches end. What actually decides who appears there — proximity, prominence and relevance — and which of the three you can move.
Technical
What "Not Secure" Costs a Local Business
2,594 small business websites in the GTA are still served without HTTPS. Chrome labels every one of them "Not secure" in the address bar. Here is what that actually costs, and how long fixing it takes.
Decisions
When a Website Redesign Is Worth It
Most sites brought to us for a rebuild do not need one. Four signs a redesign is genuinely the answer, three signs the money should go somewhere else, and how to tell them apart.
Content
What Belongs on a Service Business Home Page
Six things a local service business home page has to do, in order, and the four things that take up the most space while doing the least. Written from opening several thousand of them.
Google Business Profile
Google Business Profile Setup Guide for GTA Businesses
Setting up a Google Business Profile properly, field by field, including the service-area configuration most trades need and the mistakes that get listings suspended.
Hiring
How to Choose a Web Design Agency in Toronto
Eight questions that separate an agency worth hiring from one that is about to sell you a template, plus the contract terms that matter more than the price.
AI search
How Local Businesses Get Cited by AI Search
AI Overviews, ChatGPT and Perplexity answer local questions by citing pages. What makes a page citable, why structured data and clear answers matter more than keywords, and what does not work.
Content
Service-Area Pages Without Building Doorways
Pages for each city you serve can work well or get a site penalised. The difference is whether each page has something real to say. Here is the line, and how to stay on the right side of it.
The data behind them.
Every number quoted in these guides comes from one survey: 49,994 business listings across the GTA, 34,180 websites opened and checked by hand in August 2026. The full report is public and free to cite.
Questions
Straight answers.
Can I reuse these numbers?
Yes, with attribution to Formory Group and a link to the report they come from.
Do you write these for search engines?
They are written to be read. The reason they rank is that the numbers in them do not exist anywhere else.
Two minutes
Where does your
own site land?
Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.
Worth a
conversation?
No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.