Law firms · Toronto & GTA
A law firm site has two jobs: persuade someone with a legal problem to get in touch, and say nothing the Law Society would question. Most templates do neither well. We build practice-area sites that do both, priced in public and paid for after you have seen them.
We opened the websites of 1,059 GTA law firms. 413 give a prospective client no form to send — only a phone number, for someone who may be reading at eleven at night. 377 never name the city the firm practises in within the page title, which is the first line both Google and the client read. And 241 show a hard sign of age: no mobile layout, no HTTPS, or a copyright line years out of date.
The other failure is the opposite one: sites from agencies that write for every industry, with "Toronto's top family law specialists" in the headline. Under Rule 4.3-1 a lawyer may not advertise as a specialist without Law Society certification, and words like "best" and "top" are treated as rankings that must be bona fide. A site like that is a liability that also happens to read like everyone else's.
Real estate closings, wills and estates, family, employment, immigration — each with its own page saying who it is for, how the matter usually runs and, if you publish fees, what it costs. That is how clients search and how Google matches.
Name as licensed, year of call, areas of practice, languages. Described accurately, with no designation that suggests a certification the lawyer does not hold.
Short, with the area of law as the first question and a plain note that sending it does not create a lawyer-client relationship. It reaches the right inbox, not a general one nobody reads.
Rule 4.2-2 asks you to be reasonably precise about what each advertised fee covers and whether disbursements and taxes are extra. For residential real estate, Rule 4.2-2.1 asks for an all-inclusive price apart from HST and the listed disbursements. We lay the page out so that reads clearly.
If you list settlements or outcomes, the commentary to Rule 4.2-1 expects a statement that past results do not necessarily indicate future ones. It belongs next to the results, not in the footer.
A second-language version where you practise in one, and a page for each office. Both are common among GTA firms and both are searched for.
Extras such as a second language or consultation booking are on the price list; none of them are needed to start.
Law practices are in the fourth band. A sole practitioner with two or three areas of practice is often in a lower one — the median GTA firm in our survey has 37 Google reviews, which says something about size — and we tell you which band before we start.
| Size of business | Website | Monthly |
|---|---|---|
| Solo operator or a two-person shop | $590 | $129 |
| A crew of three to ten | $1,190 | $299 |
| Ten or more, or several locations | $2,400 | $590 |
| Legal, medical or financial practice | $3,900 | $990 |
The build is paid after the site is finished and you have seen it. The monthly part covers hosting, the domain, edits, your Google Business Profile and ongoing search work, and can be cancelled any month. Full pricing.
You pay after the site is built. Not a deposit, not half up front — nothing until it is finished and you have looked at it. If you do not want it, you do not pay for it, and we would rather absorb that than argue someone into a site they are unhappy with.
Our prices are published in full, so the number does not change once we know what you drive. There is no contract: the monthly part is month to month, and the domain and the site are yours either way.
We do not publish client names — the businesses we work for asked us not to, and we would rather keep that promise than win an argument on a web page. What we can show you is our work on the whole market: we opened 34,180 GTA business websites one at a time and published everything we found. For law firms specifically: of the 1,059 GTA firm websites we opened, 47 are dead or parked. Run the same check on your own site, free and without an email, on our site checker.
Our plain-English summary of Rules 4.2 and 4.3 — testimonials, past results, awards, "specialist" and fee advertising — is public: what an Ontario law firm website may say. It is not ethics advice; the Law Society's practice management helpline answers those questions. It is the checklist we build to.
Related: how many Google reviews a firm actually needs AODA website requirements privacy policies under PIPEDA
Get a quote
Areas of practice, how many lawyers, and whether there is a site now. We reply within one business day with what we would build and what it costs.
Or call (416) 829-9768. One of us answers; there is no sales team.
Our survey of law firms, city by city: Toronto Mississauga Brampton Vaughan Markham Scarborough North York Etobicoke Oakville Richmond Hill Burlington Whitby Oshawa Milton Newmarket Pickering Ajax Aurora
The whole field: law firms across the GTA Accountant and CPA websites in Toronto Small business websites in Toronto pricing
Questions
Only if the lawyer is certified as a specialist by the Law Society of Ontario. Rule 4.3-1 and its commentary also rule out designations that might reasonably suggest certification. Describing areas of practice and experience accurately is fine.
Testimonials are not banned, but the commentary to Rule 4.2-1 flags ones that rely on emotional appeals, and everything on the site must be true, accurate and verifiable. We choose reviews that describe the service factually and do not edit their wording.
In our pricing a law practice is $3,900, paid after the site is built, and $990 a month for hosting, edits, the Google listing and search work. A sole practitioner with a small site may fall into a lower band, and we say so before starting.
Yes, it is part of the monthly fee. The listing and the site have to say the same things — name, address, areas of practice — and the same marketing rules apply to both.
No. You pay once the site is built and you have seen it. If you do not want it, you do not pay.
No. The monthly fee is month to month and can be cancelled any month. The domain and the site stay yours.
Now check your own
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
Send us the address and what you do. We will look at what is there and tell you whether a rebuild is worth the money, or whether the problem is somewhere else entirely.