The ECRA/ESA number, everywhere it must be
Section 19 of O. Reg. 570/05 requires it in advertisements and wherever the business communicates with the public. It goes in the footer, on the contact page and in the quote confirmation.
Electrical contractors · Ontario
An electrical contractor's website is advertising, and in Ontario advertising has to carry the ECRA/ESA licence number. Many sites leave it out; more bury it. We build electrician sites that show the licence where customers expect it, and then do the real job of a website: turn a search into a call.
There are 644 electrical contractors listed in the GTA, and 89 have no website at all. Of the 549 we opened, 202 have no quote form and 137 show a hard sign of age; 44 are on GoDaddy's site builder and 45 on Wix.
Electricians also have fewer reviews than most trades: the median GTA electrical contractor has 18 on Google, under half of what the median plumber or HVAC company has. With that little social proof, the website does the persuading — and the licence number is part of it.
Section 19 of O. Reg. 570/05 requires it in advertisements and wherever the business communicates with the public. It goes in the footer, on the contact page and in the quote confirmation.
Panel upgrades, EV chargers, pot lights, knob-and-tube replacement, renovations, commercial service — each with its own page and what affects the price.
Unaltered, beside your own name or logo, never standing alone — as ESA's licence display page asks.
A short page on how ESA notifications and inspections work on your jobs. Homeowners ask, and a clear answer is a reason to hire a licensed contractor over a cheaper one.
Short, with a photo upload for the panel or the fixture. Fewer site visits for jobs you could have quoted from a picture.
Categories, service area, hours and job photos, with the licence number in the description. The listing is advertising too.
By the size of the business. A one-van electrical contractor is genuinely cheaper to build for than a company with several crews and service areas, and the price says so.
| Size of business | Website | Monthly |
|---|---|---|
| Solo operator or a two-person shop | $590 | $129 |
| A crew of three to ten | $1,190 | $299 |
| Ten or more, or several locations | $2,400 | $590 |
| Legal, medical or financial practice | $3,900 | $990 |
The build is paid after the site is finished and you have seen it. The monthly part covers hosting, the domain, edits, your Google Business Profile and ongoing search work, and can be cancelled any month. Full pricing.
You pay after the site is built. Not a deposit, not half up front — nothing until it is finished and you have looked at it. If you do not want it, you do not pay for it, and we would rather absorb that than argue someone into a site they are unhappy with.
Our prices are published in full, so the number does not change once we know what you drive. There is no contract: the monthly part is month to month, and the domain and the site are yours either way.
We do not publish client names — the businesses we work for asked us not to, and we would rather keep that promise than win an argument on a web page. What we can show you is our work on the whole market: we opened 34,180 GTA business websites one at a time and published everything we found. Run the same check on your own site, free and without an email, on our site checker.
It is the electrical contractor licence of the business that has to be shown — not the master electrician licence and not an individual certificate. ESA expects it displayed within 90 days of receiving the licence, and on vehicles in letters at least an inch high reading "ECRA/ESA Lic" followed by the number. Our full guide: where your ESA licence number has to appear.
Also: WSIB clearance certificates renovation contract rules HST for contractors
Get a quote
Residential or commercial, the towns you cover, and the jobs you want more of. We reply within one business day with what we would build and what it costs.
Or call (416) 829-9768. One of us answers; there is no sales team.
Our survey of electricians, city by city: Mississauga Scarborough North York Etobicoke Oakville Richmond Hill Whitby Newmarket
The whole field: electricians across the GTA HVAC websites in Ontario Websites for Ontario contractors pricing
Questions
Yes. Section 19 of Ontario Regulation 570/05 requires an electrical contractor to display the licence number prominently in all advertisements and wherever the business communicates with the public. A website is both.
The electrical contractor licence of the business. ESA's own FAQ makes that distinction.
Ours are $590 for a one-person operation and $1,190 for a crew of three to ten, paid after the site is built. Hosting, edits and your Google listing run $129 to $299 a month and can be cancelled any month.
No. You pay once the site is built and you have seen it. If you do not want it, you do not pay.
No. The monthly fee is month to month and can be cancelled any month. The domain and the site stay yours.
Before you decide anything
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.