Toronto & the GTA
Dealerships are a field where the website is checked before the phone is picked up. We surveyed all 1,407 of them in the GTA and opened every site — here is the state of the field and what a replacement costs.
Review counts are not comparable between trades — 100 is the middle for car dealerships, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 312 reviews and the busiest car dealership we found holds 16,173.
What they are built on
Detected from the 880 dealerships websites we opened. 10 are on a free or entry-level builder, 0 on software discontinued years ago, and 40 still date themselves 2000 or earlier in the footer.
What actually breaks
Counted separately across all 880 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a car dealership does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 23% of car dealerships with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 324 sites in this field have no enquiry form at all.
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a car dealership needs from a website is genuinely different from what a retailer needs. We surveyed 1,407 dealerships to write this one.
86 of the 1,407 we checked have none attached to their Google listing, and 123 more link to a site that does not load. Of the 880 working sites, 200 have no mobile version.
The median across the GTA in this field is 100; the upper quarter is past 312 and the busiest single car dealership we found holds 16,173. Those numbers mean nothing outside this trade — a count that is exceptional for a car dealership is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Before you decide anything
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.