Toronto & the GTA

Websites for
driving schools.

Driving schools are a field where the website is checked before the phone is picked up. We surveyed all 642 of them in the GTA and opened every site — here is the state of the field and what a replacement costs.

Driving schools we checked across the GTA642
With a working website512
No website at all86
Website that does not load, is blank or parked75
Working but visibly dated125
No mobile version92 (18% of those with a site)
Still served without HTTPS35
Copyright line 2008 or earlier53
Median Google reviews among driving schools134
Median Google rating5.0

Review counts are not comparable between trades — 134 is the middle for driving schools, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 306 reviews and the busiest driving school we found holds 3,877.

What they are built on

45% of this field
runs WordPress.

Detected from the 512 driving schools websites we opened. 24 are on a free or entry-level builder, 1 on software discontinued years ago, and 53 still date themselves 2008 or earlier in the footer.

WordPress228 (45%)
Drupal19 (4%)
GoDaddy Builder18 (4%)
Wix18 (4%)
Squarespace9 (2%)
Hand-built or unidentified220 (43%)

What actually breaks

Driving schools in the GTA with no enquiry form:
185 of them.

Counted separately across all 512 sites in this field, so a site with four faults appears in four rows.

Driving schools in the GTA with no enquiry form185 of 512
Page titles that never say “the GTA”181 of 512
Driving schools with no structured data181 of 512
Driving schools measuring nothing at all161 of 512
Driving schools letting Google write their description141 of 512
Driving schools dating themselves in the footer126 of 512

Built for this trade

What driving schools
actually need.

Pages that rank

A page per service, not one long list

One page cannot rank for everything a driving school does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.

Proof

Your work, shown properly

Reviews, photographs and the details that make someone pick you over the listing above yours. 18% of driving schools with a website still have no mobile version — that alone is an opening.

Enquiries

A way to reach you that is not a phone call

Forms, booking, click-to-call. 185 sites in this field have no enquiry form at all.

Questions

The usual questions.

Do you only work with driving schools?

No. We work with local businesses across the GTA and keep a separate page per trade because what a driving school needs from a website is genuinely different from what a retailer needs. We surveyed 642 driving schools to write this one.

How many driving schools in the GTA have no website?

86 of the 642 we checked have none attached to their Google listing, and 75 more link to a site that does not load. Of the 512 working sites, 92 have no mobile version.

How many Google reviews does a driving school need?

The median across the GTA in this field is 134; the upper quarter is past 306 and the busiest single driving school we found holds 3,877. Those numbers mean nothing outside this trade — a count that is exceptional for a driving school is unremarkable for a restaurant.

What does it cost?

Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.

Now check your own

You have read the numbers.
Where does your site stand?

Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.

Check my website free Read the full GTA report

Worth a
conversation?

No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.

Start a project See our work