Toronto & the GTA

Websites for
financial advisors.

Financial practices are a field where the website is checked before the phone is picked up. We surveyed all 1,065 of them in the GTA and opened every site — here is the state of the field and what a replacement costs.

Financial advisors we checked across the GTA1,065
With a working website949
No website at all66
Website that does not load, is blank or parked99
Working but visibly dated99
No mobile version125 (13% of those with a site)
Still served without HTTPS24
Copyright line 1995 or earlier58
Median Google reviews among financial advisors2
Median Google rating5.0

Review counts are not comparable between trades — 2 is the middle for financial advisors, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 9 reviews and the busiest financial advisor we found holds 798.

What they are built on

9 platforms
across the field.

Detected from the 949 financial practices websites we opened. 12 are on a free or entry-level builder, 0 on software discontinued years ago, and 58 still date themselves 1995 or earlier in the footer.

WordPress232 (24%)
Drupal124 (13%)
Wix35 (4%)
Squarespace23 (2%)
GoDaddy Builder11 (1%)
Hand-built or unidentified524 (55%)

What actually breaks

Page titles that never say “the GTA”:
544 of them.

Counted separately across all 949 sites in this field, so a site with four faults appears in four rows.

Page titles that never say “the GTA”544 of 949
Financial advisors in the GTA with no enquiry form335 of 949
Financial advisors with no structured data316 of 949
Financial advisors letting Google write their description208 of 949
Financial advisors measuring nothing at all189 of 949
Financial advisors with no heading on the page148 of 949

Built for this trade

What financial advisors
actually need.

Pages that rank

A page per service, not one long list

One page cannot rank for everything a financial advisor does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.

Proof

Your work, shown properly

Reviews, photographs and the details that make someone pick you over the listing above yours. 13% of financial advisors with a website still have no mobile version — that alone is an opening.

Enquiries

A way to reach you that is not a phone call

Forms, booking, click-to-call. 335 sites in this field have no enquiry form at all.

Questions

The usual questions.

Do you only work with financial advisors?

No. We work with local businesses across the GTA and keep a separate page per trade because what a financial advisor needs from a website is genuinely different from what a retailer needs. We surveyed 1,065 financial practices to write this one.

How many financial advisors in the GTA have no website?

66 of the 1,065 we checked have none attached to their Google listing, and 99 more link to a site that does not load. Of the 949 working sites, 125 have no mobile version.

How many Google reviews does a financial advisor need?

The median across the GTA in this field is 2; the upper quarter is past 9 and the busiest single financial advisor we found holds 798. Those numbers mean nothing outside this trade — a count that is exceptional for a financial advisor is unremarkable for a restaurant.

What does it cost?

Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.

Before you decide anything

Find out whether
you have a problem.

Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.

Check my website free Read the full GTA report

Worth a
conversation?

No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.

Start a project See our work