Toronto & the GTA

Websites for
flooring installers.

There are 379 flooring companies listed on Google Maps across the GTA. We opened the 313 websites among them: 61 do not work on a phone, 52 do not load at all. This page is what we found, and what we do about it.

Flooring installers we checked across the GTA379
With a working website313
No website at all63
Website that does not load, is blank or parked52
Working but visibly dated70
No mobile version61 (19% of those with a site)
Still served without HTTPS28
Copyright line 2003 or earlier37
Median Google reviews among flooring installers15
Median Google rating5.0

Review counts are not comparable between trades — 15 is the middle for flooring installers, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 55 reviews and the busiest flooring installer we found holds 1,104.

What they are built on

7 platforms
across the field.

Detected from the 313 flooring companies websites we opened. 13 are on a free or entry-level builder, 0 on software discontinued years ago, and 37 still date themselves 2003 or earlier in the footer.

WordPress116 (37%)
Wix22 (7%)
Squarespace13 (4%)
GoDaddy Builder12 (4%)
Shopify10 (3%)
Hand-built or unidentified140 (45%)

What actually breaks

Flooring installers measuring nothing at all:
128 of them.

Counted separately across all 313 sites in this field, so a site with four faults appears in four rows.

Flooring installers measuring nothing at all128 of 313
Page titles that never say “the GTA”98 of 313
Flooring installers with no structured data83 of 313
Flooring installers in the GTA with no enquiry form82 of 313
Flooring installers letting Google write their description81 of 313
Flooring installers dating themselves in the footer61 of 313

Built for this trade

What flooring installers
actually need.

Pages that rank

A page per service, not one long list

One page cannot rank for everything a flooring installer does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.

Proof

Your work, shown properly

Reviews, photographs and the details that make someone pick you over the listing above yours. 19% of flooring installers with a website still have no mobile version — that alone is an opening.

Enquiries

A way to reach you that is not a phone call

Forms, booking, click-to-call. 82 sites in this field have no enquiry form at all.

Questions

Before you ask.

Do you only work with flooring installers?

No. We work with local businesses across the GTA and keep a separate page per trade because what a flooring installer needs from a website is genuinely different from what a retailer needs. We surveyed 379 flooring companies to write this one.

How many flooring installers in the GTA have no website?

63 of the 379 we checked have none attached to their Google listing, and 52 more link to a site that does not load. Of the 313 working sites, 61 have no mobile version.

How many Google reviews does a flooring installer need?

The median across the GTA in this field is 15; the upper quarter is past 55 and the busiest single flooring installer we found holds 1,104. Those numbers mean nothing outside this trade — a count that is exceptional for a flooring installer is unremarkable for a restaurant.

What does it cost?

Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.

Check yours

The same test,
on your address.

We do not guess and we do not send a report by email. Type the address, wait ten seconds, read what comes back. If your site is fine it will say so.

Check my website free Read the full GTA report

If you want
one built.

We build the site, you look at it, and you pay once it is finished and you are happy with it. Hosting, edits and the Google listing carry on monthly, cancellable any month.

Start a project See our work