Toronto & the GTA
Furniture retailers are a field where the website is checked before the phone is picked up. We surveyed all 1,023 of them in the GTA and opened every site — here is the state of the field and what a replacement costs.
Review counts are not comparable between trades — 125 is the middle for furniture stores, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 394 reviews and the busiest furniture store we found holds 27,748.
What they are built on
Detected from the 629 furniture retailers websites we opened. 9 are on a free or entry-level builder, 0 on software discontinued years ago, and 32 still date themselves 1999 or earlier in the footer.
What actually breaks
Counted separately across all 629 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a furniture store does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 22% of furniture stores with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 53 sites in this field have no enquiry form at all.
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a furniture store needs from a website is genuinely different from what a retailer needs. We surveyed 1,023 furniture retailers to write this one.
64 of the 1,023 we checked have none attached to their Google listing, and 101 more link to a site that does not load. Of the 629 working sites, 138 have no mobile version.
The median across the GTA in this field is 125; the upper quarter is past 394 and the busiest single furniture store we found holds 27,748. Those numbers mean nothing outside this trade — a count that is exceptional for a furniture store is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Check yours
We do not guess and we do not send a report by email. Type the address, wait ten seconds, read what comes back. If your site is fine it will say so.
We build the site, you look at it, and you pay once it is finished and you are happy with it. Hosting, edits and the Google listing carry on monthly, cancellable any month.