Toronto & the GTA

Websites for
medical practices.

There are 1,472 family and walk-in practices listed on Google Maps across the GTA. We opened the 818 websites among them: 190 do not work on a phone, 138 do not load at all. This page is what we found, and what we do about it.

Medical practices we checked across the GTA1,472
With a working website818
No website at all166
Website that does not load, is blank or parked138
Working but visibly dated184
No mobile version190 (23% of those with a site)
Still served without HTTPS49
Copyright line 2009 or earlier67
Median Google reviews among medical practices97
Median Google rating3.8

Review counts are not comparable between trades — 97 is the middle for medical practices, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 216 reviews and the busiest medical practice we found holds 6,243.

What they are built on

14 platforms
across the field.

Detected from the 818 family and walk-in practices websites we opened. 58 are on a free or entry-level builder, 1 on software discontinued years ago, and 67 still date themselves 2009 or earlier in the footer.

WordPress318 (39%)
Wix78 (10%)
GoDaddy Builder37 (5%)
Squarespace31 (4%)
Weebly9 (1%)
Hand-built or unidentified345 (42%)

What actually breaks

Medical practices in the GTA with no enquiry form:
385 of them.

Counted separately across all 818 sites in this field, so a site with four faults appears in four rows.

Medical practices in the GTA with no enquiry form385 of 818
Page titles that never say “the GTA”323 of 818
Medical practices with no structured data305 of 818
Medical practices measuring nothing at all305 of 818
Medical practices letting Google write their description280 of 818
Medical practices with no heading on the page151 of 818

Built for this trade

What medical practices
actually need.

Pages that rank

A page per service, not one long list

One page cannot rank for everything a medical practice does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.

Proof

Your work, shown properly

Reviews, photographs and the details that make someone pick you over the listing above yours. 23% of medical practices with a website still have no mobile version — that alone is an opening.

Enquiries

A way to reach you that is not a phone call

Forms, booking, click-to-call. 385 sites in this field have no enquiry form at all.

Questions

The usual questions.

Do you only work with medical practices?

No. We work with local businesses across the GTA and keep a separate page per trade because what a medical practice needs from a website is genuinely different from what a retailer needs. We surveyed 1,472 family and walk-in practices to write this one.

How many medical practices in the GTA have no website?

166 of the 1,472 we checked have none attached to their Google listing, and 138 more link to a site that does not load. Of the 818 working sites, 190 have no mobile version.

How many Google reviews does a medical practice need?

The median across the GTA in this field is 97; the upper quarter is past 216 and the busiest single medical practice we found holds 6,243. Those numbers mean nothing outside this trade — a count that is exceptional for a medical practice is unremarkable for a restaurant.

What does it cost?

Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.

Now check your own

You have read the numbers.
Where does your site stand?

Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.

Check my website free Read the full GTA report

Start with a
straight answer.

Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.

Start a project See our work