Glossary · Measurement
Attribution.
Deciding which source gets credit for an enquiry when someone found you three different ways before calling.
Why it matters.
Local buying journeys are rarely single-touch: a customer sees you in the map pack, reads the site, forgets, searches your name a week later and calls. Last-click attribution gives all the credit to that final branded search and none to the work that made them remember the name. Treat every attribution number as directional rather than exact.
How to check it yourself.
Ask your last five customers how they found you, then compare their answers with what analytics says. The gap between the two is the size of the attribution problem.
Questions
Before you ask.
How do I check attribution on my own site?
Ask your last five customers how they found you, then compare their answers with what analytics says. The gap between the two is the size of the attribution problem.
Before you decide anything
Find out whether
you have a problem.
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Worth a
conversation?
No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.