Glossary · Local search
NAP consistency.
Name, address and phone number appearing identically everywhere the business is mentioned — the Google listing, the website, directories, social profiles and any local citation.
Why it matters.
Search engines use these three fields to decide whether two mentions describe the same business. “Suite 4” in one place and “#4” in another is enough to weaken the association, and a changed phone number left un-updated in a dozen directories is the most common cause of a local listing quietly losing ground. The work is dull, which is exactly why most businesses never do it and why doing it is cheap advantage.
How to check it yourself.
Search Google for your phone number in quotes. Every result should carry the same business name and address. The ones that do not are the list to work through.
Questions
Straight answers.
How do I check nap consistency on my own site?
Search Google for your phone number in quotes. Every result should carry the same business name and address. The ones that do not are the list to work through.
Check yours
The same test,
on your address.
We do not guess and we do not send a report by email. Type the address, wait ten seconds, read what comes back. If your site is fine it will say so.
If you want
one built.
We build the site, you look at it, and you pay once it is finished and you are happy with it. Hosting, edits and the Google listing carry on monthly, cancellable any month.