Local search · Scarborough

Being found
in Scarborough.

728 of the business websites we opened in Scarborough never name the city in a single page title. That is the most common local search fault in this market, and it is a morning of work rather than a project.

Scarborough businesses we surveyed2,685
Page titles that never name the city728
No structured data for Google to read670
No meta description, so Google writes its own517
No main heading on the page380
Title too thin to say what the business does103
Median Google reviews in Scarborough53

These are counts, not projections. 2,685 Scarborough listings, 1,699 working websites opened and read. (Scarborough is part of Toronto; we count the businesses that give Scarborough as their address.)

The listing comes first

Most local searches in Scarborough end in the map, not in the blue links. 46 businesses here publish no opening hours on their Google listing and 170 have no reviews at all. Both are free to fix and both move the map pack.

Then a page per service

One page cannot rank for everything a business does. Each service gets its own page, titled the way people search rather than the way the trade talks — which is exactly the gap behind those 728 city-less titles.

How long it takes

The map pack can move within weeks. Ranking in the regular results for competitive Scarborough terms realistically takes three to six months of consistent work. Anyone promising faster is selling you something.

Trade by trade

Accountants lead
the list in Scarborough.

Broken out by trade, because the Scarborough average hides a lot. The gap between accountants at 30 and electricians at 15 is most of the story.

Trade in ScarboroughSites openedTitle never names the cityNo structured data
Accountants473020
Travel agencies372722
Real estate agents452627
Financial advisors382616
Medical practices502325
Driving schools442323
Renovation contractors352211
Law firms502119
Metal fabricators361717
Electricians301513

What it costs.

Website, paid after it is built$590 – $3,900
Hosting, edits, Google profile and SEO$129 – $990 / month
Contractnone — cancel any month

Full breakdown on the pricing page, including the one-off services that sit alongside this one.

Questions

Straight answers.

How competitive is local SEO in Scarborough?

We counted 2,685 businesses listed in Scarborough, with a median of 53 Google reviews. The upper quarter of the market is past 168 reviews. Competition varies enormously by trade, which is why we quote against your field rather than the city.

Is SEO included in the monthly fee?

Yes. Hosting, edits, your Google Business Profile and ongoing search work are one fee, not three.

Before you decide anything

Find out whether
you have a problem.

Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.

Check my website free Read the full GTA report

Worth a
conversation?

No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.

Start a project See our work