Toronto & the GTA
Gyms and fitness studios are a field where the website is checked before the phone is picked up. We surveyed all 1,495 of them in the GTA and opened every site — here is the state of the field and what a replacement costs.
Review counts are not comparable between trades — 135 is the middle for gyms, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 404 reviews and the busiest gym we found holds 4,679.
What they are built on
Detected from the 1,010 gyms and fitness studios websites we opened. 29 are on a free or entry-level builder, 2 on software discontinued years ago, and 78 still date themselves 1997 or earlier in the footer.
What actually breaks
Counted separately across all 1,010 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a gym does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 21% of gyms with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 344 sites in this field have no enquiry form at all.
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a gym needs from a website is genuinely different from what a retailer needs. We surveyed 1,495 gyms and fitness studios to write this one.
63 of the 1,495 we checked have none attached to their Google listing, and 155 more link to a site that does not load. Of the 1,010 working sites, 210 have no mobile version.
The median across the GTA in this field is 135; the upper quarter is past 404 and the busiest single gym we found holds 4,679. Those numbers mean nothing outside this trade — a count that is exceptional for a gym is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Now check your own
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.