Toronto & the GTA
Physiotherapy clinics are a field where the website is checked before the phone is picked up. We surveyed all 921 of them in the GTA and opened every site — here is the state of the field and what a replacement costs.
Review counts are not comparable between trades — 115 is the middle for physiotherapists, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 249 reviews and the busiest physiotherapist we found holds 1,444.
What they are built on
Detected from the 716 physiotherapy clinics websites we opened. 19 are on a free or entry-level builder, 1 on software discontinued years ago, and 66 still date themselves 1999 or earlier in the footer.
What actually breaks
Counted separately across all 716 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a physiotherapist does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 20% of physiotherapists with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 288 sites in this field have no enquiry form at all.
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a physiotherapist needs from a website is genuinely different from what a retailer needs. We surveyed 921 physiotherapy clinics to write this one.
25 of the 921 we checked have none attached to their Google listing, and 91 more link to a site that does not load. Of the 716 working sites, 140 have no mobile version.
The median across the GTA in this field is 115; the upper quarter is past 249 and the busiest single physiotherapist we found holds 1,444. Those numbers mean nothing outside this trade — a count that is exceptional for a physiotherapist is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Your turn
The check behind this page is the one we ran on every business above. Put your own address in and it will load your site on a phone screen, look at the certificate and the page age, and tell you what a visitor meets. No email, nothing stored.
Tell us what you do and where you work. We will look at what you have now and say plainly whether it is worth rebuilding — including when it is not.