Toronto & the GTA

Websites for
real estate agents.

We build websites and run local SEO for real estate agents across the Greater Toronto Area. Everything below comes from our own survey of 1,490 listings in this field — we opened all 1,112 of their websites and checked what was there.

Real estate agents we checked across the GTA1,490
With a working website1,112
No website at all55
Website that does not load, is blank or parked122
Working but visibly dated99
No mobile version236 (21% of those with a site)
Still served without HTTPS68
Copyright line 2006 or earlier27
Median Google reviews among real estate agents44
Median Google rating5.0

Review counts are not comparable between trades — 44 is the middle for real estate agents, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 90 reviews and the busiest real estate agent we found holds 1,229.

What they are built on

12 platforms
across the field.

Detected from the 1,112 real estate offices websites we opened. 13 are on a free or entry-level builder, 4 on software discontinued years ago, and 27 still date themselves 2006 or earlier in the footer.

WordPress208 (19%)
Drupal103 (9%)
Wix22 (2%)
Squarespace21 (2%)
GoDaddy Builder11 (1%)
Hand-built or unidentified747 (67%)

What actually breaks

Real estate agents with no structured data:
526 of them.

Counted separately across all 1,112 sites in this field, so a site with four faults appears in four rows.

Real estate agents with no structured data526 of 1,112
Page titles that never say “the GTA”424 of 1,112
Real estate agents measuring nothing at all303 of 1,112
Real estate agents in the GTA with no enquiry form235 of 1,112
Real estate agents letting Google write their description222 of 1,112
Real estate agents running years-old JavaScript197 of 1,112

Built for this trade

What real estate agents
actually need.

Pages that rank

A page per service, not one long list

One page cannot rank for everything a real estate agent does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.

Proof

Your work, shown properly

Reviews, photographs and the details that make someone pick you over the listing above yours. 21% of real estate agents with a website still have no mobile version — that alone is an opening.

Enquiries

A way to reach you that is not a phone call

Forms, booking, click-to-call. 235 sites in this field have no enquiry form at all.

Questions

The usual questions.

Do you only work with real estate agents?

No. We work with local businesses across the GTA and keep a separate page per trade because what a real estate agent needs from a website is genuinely different from what a retailer needs. We surveyed 1,490 real estate offices to write this one.

How many real estate agents in the GTA have no website?

55 of the 1,490 we checked have none attached to their Google listing, and 122 more link to a site that does not load. Of the 1,112 working sites, 236 have no mobile version.

How many Google reviews does a real estate agent need?

The median across the GTA in this field is 44; the upper quarter is past 90 and the busiest single real estate agent we found holds 1,229. Those numbers mean nothing outside this trade — a count that is exceptional for a real estate agent is unremarkable for a restaurant.

What does it cost?

Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.

Two minutes

Where does your
own site land?

Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.

Check my website free Read the full GTA report

Think yours needs
rebuilding?

Send us the address and what you do. We will look at what is there and tell you whether a rebuild is worth the money, or whether the problem is somewhere else entirely.

Start a project See our work