A page per service, not one long list
One page cannot rank for everything a real estate agent does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Toronto & the GTA
We build websites and run local SEO for real estate agents across the Greater Toronto Area. Everything below comes from our own survey of 1,490 listings in this field — we opened all 1,112 of their websites and checked what was there.
Review counts are not comparable between trades — 44 is the middle for real estate agents, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 90 reviews and the busiest real estate agent we found holds 1,229.
What they are built on
Detected from the 1,112 real estate offices websites we opened. 13 are on a free or entry-level builder, 4 on software discontinued years ago, and 27 still date themselves 2006 or earlier in the footer.
What actually breaks
Counted separately across all 1,112 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a real estate agent does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 21% of real estate agents with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 235 sites in this field have no enquiry form at all.
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a real estate agent needs from a website is genuinely different from what a retailer needs. We surveyed 1,490 real estate offices to write this one.
55 of the 1,490 we checked have none attached to their Google listing, and 122 more link to a site that does not load. Of the 1,112 working sites, 236 have no mobile version.
The median across the GTA in this field is 44; the upper quarter is past 90 and the busiest single real estate agent we found holds 1,229. Those numbers mean nothing outside this trade — a count that is exceptional for a real estate agent is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Two minutes
Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.
Send us the address and what you do. We will look at what is there and tell you whether a rebuild is worth the money, or whether the problem is somewhere else entirely.