Aurora · real estate agents

Web design for
real estate agents in Aurora.

This page is the Aurora slice of a survey of 42 real estate offices — every listing on Google Maps, every website opened by hand. 3 of the 37 sites do not work on a phone.

Real estate offices listed in Aurora42
Real estate agents with a working website37
No website on the Aurora listing at all5
Site that does not load or is parked3
Working but visibly dated4
Real estate agents whose site fails on a phone3 (8%)
Still served without HTTPS0
No opening hours on the Google listing0
Median Google reviews among Aurora real estate agents14
Median Google rating in Aurora5.0

Those 42 listings were checked one at a time. 0 of the 37 sites came through with nothing wrong; the rest had at least one of the problems above.

What they are built on

5 platforms,
no clear winner.

We identified 5 different platforms behind the 37 sites in Aurora. WordPress accounts for 9 of them. 1 sit on a free or entry-level builder — a fair reading of how much the business has put into being found.

WordPress9 (24%)
Squarespace2 (5%)
Drupal2 (5%)
GoDaddy Builder1 (3%)
Wix1 (3%)
Hand-built or unidentified22 (59%)

What actually breaks

No structured data for google to read
on 18 of them.

We recorded every fault we could see on the 37 Aurora sites. The one that turns up most is no structured data for google to read — 18 of them. Next is page title does not name the city they work in on 17, then no main heading on the page on 12.

Real estate agents with no structured data18 of 37
Page titles that never say “Aurora”17 of 37
Real estate agents with no heading on the page12 of 37
Real estate agents letting Google write their description11 of 37
Real estate agents measuring nothing at all11 of 37
Real estate agents in Aurora with no enquiry form10 of 37

A site here that fixes no structured data for google to read alone is already ahead of 18 local competitors on that count. That is the whole argument for doing the dull parts first.

Who you are up against

21 reviews
from the top five.

The five most-reviewed real estate agents in Aurora hold 126, 66, 49, 39, 35. The middle of the field sits at 14, the lower quarter below 5 and the upper quarter above 27. 1 of the 42 are past 100 reviews and 35 hold a rating of 4.9 or better.

Aurora holds 42 of the 1,490 real estate offices we found across the GTA, which ranks it 19th among the 26 places we surveyed. Review counts are not comparable between trades, so none of this means anything outside real estate agents.

Quietest quarter of Aurora real estate agentsunder 5 reviews
Median real estate agent in Aurora14 reviews
Busiest quarterover 27 reviews
Most-reviewed real estate agent in Aurora126 reviews
Top five running a secure, mobile site3 of 5

What this means for you

3 sites in Aurora
do not load at all.

We requested every one: 3 real estate offices in Aurora have a website on their Google listing that is dead or parked, and 4 more load but visibly have not been touched in years. Google still sends people to all of them.

The 5 real estate offices in Aurora with no site at all start at $590; a practice replacing something older sits higher. Either way it is paid after delivery, not before. Full pricing.

Related.

Real estate agents across the GTA All trades in Aurora The full GTA report

Real estate agents elsewhere in the GTA: Toronto Mississauga Brampton Vaughan Markham Scarborough

Other trades in Aurora: Dentists Law firms Financial advisors Gyms

Questions

Before you ask.

How many real estate agents are there in Aurora?

42 listings, of which 0 have a website with nothing technically wrong with it. The remaining 42 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in Aurora?

To be average in Aurora you need 14. To be in the top quarter you need more than 27. To be visible next to the busiest real estate agent here you would need 126, which took them years. 35 of the 42 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a real estate agent in Aurora cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Before you decide anything

Find out whether
you have a problem.

Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.

Check my website free Read the full GTA report

Start with a
straight answer.

Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.

Start a project See our work