Toronto & the GTA
We build websites and run local SEO for roofers across the Greater Toronto Area. Everything below comes from our own survey of 543 listings in this field — we opened all 481 of their websites and checked what was there.
Review counts are not comparable between trades — 28 is the middle for roofers, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 67 reviews and the busiest roofer we found holds 898.
What they are built on
Detected from the 481 roofing companies websites we opened. 27 are on a free or entry-level builder, 0 on software discontinued years ago, and 36 still date themselves 2000 or earlier in the footer.
What actually breaks
Counted separately across all 481 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a roofer does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 23% of roofers with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 123 sites in this field have no enquiry form at all.
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a roofer needs from a website is genuinely different from what a retailer needs. We surveyed 543 roofing companies to write this one.
54 of the 543 we checked have none attached to their Google listing, and 104 more link to a site that does not load. Of the 481 working sites, 111 have no mobile version.
The median across the GTA in this field is 28; the upper quarter is past 67 and the busiest single roofer we found holds 898. Those numbers mean nothing outside this trade — a count that is exceptional for a roofer is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Before you decide anything
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.