Glossary · Off-site
Domain authority.
A score invented by SEO tool vendors to estimate how strong a site looks. Different tools produce different numbers, and none of them is used by Google.
Why it matters.
It is useful as a rough comparison between two sites in the same tool and useless as a target. Agencies quoting an improvement in it are quoting a third-party estimate, not a result. The honest measurements are rankings for terms that matter, enquiries received, and revenue.
How to check it yourself.
Ignore the number and ask a different question: which searches send you enquiries, and how many did you get? Nobody has ever been paid by a score.
Questions
Asked often.
How do I check domain authority on my own site?
Ignore the number and ask a different question: which searches send you enquiries, and how many did you get? Nobody has ever been paid by a score.
Two minutes
Where does your
own site land?
Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.
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your business?
Tell us what you do and where you work. We will look at what you have now and say plainly whether it is worth rebuilding — including when it is not.