Etobicoke · painters

Web design for
painters in Etobicoke.

There are 35 painting companies listed on Google Maps in Etobicoke. 34 of them put a website on the listing, and we opened every one of those 34 ourselves. Here is what was behind them.

Painting companies listed in Etobicoke35
Painters with a working website34
No website on the Etobicoke listing at all1
Site that does not load or is parked2
Working but visibly dated6
Painters whose site fails on a phone0 (0%)
Still served without HTTPS0
Copyright line 2017 or earlier2
No opening hours on the Google listing0
Median Google reviews among Etobicoke painters17
Median Google rating in Etobicoke5.0

4 of the 34 Etobicoke sites had nothing wrong with them at all. The other 30 had at least one of the faults listed above, and most had more than one. (Etobicoke is part of Toronto — we count the businesses that give Etobicoke as their address.)

What they are built on

5 platforms,
no clear winner.

Behind the 34 sites we counted 5 platforms. The split says something about budget: 29% on WordPress usually means somebody was paid to build it, while the 1 on free builders were almost always put together by the owner.

WordPress10 (29%)
Wix6 (18%)
Squarespace2 (6%)
GoDaddy Builder1 (3%)
Drupal1 (3%)
Hand-built or unidentified14 (41%)

What actually breaks

No analytics — nobody is measuring what the site does
on 11 of them.

11 of the 34 painting companies we opened in Etobicoke share the same fault: no analytics — nobody is measuring what the site does. 9 have a second one on top of it — no enquiry form anywhere on the site. None of this is visible to the owner, which is why it survives for years.

Painters measuring nothing at all11 of 34
Painters in Etobicoke with no enquiry form9 of 34
Page titles that never say “Etobicoke”9 of 34
Painters dating themselves in the footer5 of 34
Painters with no heading on the page5 of 34
Painters letting Google write their description5 of 34

If you own one of these 34 sites, the order to fix them in is the order above: the fault 11 businesses share is the one your competitors have not fixed either, so it is where the cheapest advantage sits.

Who you are up against

65 reviews
from the top five.

The spread in Etobicoke is wide: from under 8 reviews in the bottom quarter to 1,231 at the top, with the middle at 17. 4 of the 35 painters have passed a hundred.

Etobicoke is the 2nd largest market for painters in our survey of the GTA, with 35 of them against 389 across the region. Review counts are not comparable between trades, so none of this means anything outside painters.

Quietest quarter of Etobicoke paintersunder 8 reviews
Median painter in Etobicoke17 reviews
Busiest quarterover 58 reviews
Most-reviewed painter in Etobicoke1,231 reviews
Top five running a secure, mobile site4 of 5

What this means for you

The Etobicoke leaders
already fixed this.

4 of the five most-reviewed painters in Etobicoke run a secure site that works on a phone. Between them they hold 1,995 reviews. That is the standard a customer compares you against before reading a word about you.

Where a painter lands depends on how many services need a page of their own — $590 at the small end, $3,900 for a practice with a dozen. Nothing is due until it is finished. Full pricing.

Questions

Straight answers.

How many painters are there in Etobicoke?

35 listings, of which 4 have a website with nothing technically wrong with it. The remaining 31 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in Etobicoke?

To be average in Etobicoke you need 17. To be in the top quarter you need more than 58. To be visible next to the busiest painter here you would need 1,231, which took them years. 31 of the 35 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a painter in Etobicoke cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Two minutes

Where does your
own site land?

Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.

Check my website free Read the full GTA report

If you want
one built.

We build the site, you look at it, and you pay once it is finished and you are happy with it. Hosting, edits and the Google listing carry on monthly, cancellable any month.

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