Glossary · Conversion
Landing page.
Any page a visitor arrives on first. In advertising it usually means a page built for one campaign with one action on it.
Why it matters.
The mistake most local businesses make is sending every advert and every search to the home page. A visitor searching for one specific service should land on the page about that service, with the answer above the fold and one obvious next step. Sending paid traffic to a page that fails on a phone is spending money to prove a point.
How to check it yourself.
Look at where your ads and your Google listing send people. If everything lands on the home page, every visitor is doing navigation work you could have done for them.
Questions
The usual questions.
How do I check landing page on my own site?
Look at where your ads and your Google listing send people. If everything lands on the home page, every visitor is doing navigation work you could have done for them.
Two minutes
Where does your
own site land?
Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.
Start with a
straight answer.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.