Glossary · Off-site
Long-tail keyword.
A longer, more specific search — fewer people type it, but the ones who do know exactly what they want.
Why it matters.
"Emergency plumber Etobicoke Sunday" has a fraction of the volume of "plumber" and converts many times better, and a small business can realistically rank for it. Competing for the short head term against national directories is where most local SEO budgets quietly disappear.
How to check it yourself.
Search the exact phrase a customer would use, with your city in it, on a phone. Whoever appears is beatable; whoever appears for the one-word version usually is not.
Questions
Before you ask.
How do I check long-tail keyword on my own site?
Search the exact phrase a customer would use, with your city in it, on a phone. Whoever appears is beatable; whoever appears for the one-word version usually is not.
Your turn
Same check,
run on your site.
The check behind this page is the one we ran on every business above. Put your own address in and it will load your site on a phone screen, look at the certificate and the page age, and tell you what a visitor meets. No email, nothing stored.
Start with a
straight answer.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.