Guide · Pricing
Redesign it,
or fix it?
Most sites we are asked to replace do not need replacing. Some do. Here is how to tell the two apart, what each costs in Toronto, and the one step that decides whether a redesign keeps your Google traffic or throws it away.
Published 2026-11-06 · Formory Marketing Group
The short answer.
A redesign of a small business site costs about the same as building one: our rebuilds are $990 for up to six pages and $1,900 for up to fifteen, paid after delivery. A small Ontario studio publishes $1,600 to $5,600. A fix — a broken form, a missing mobile layout, an expired certificate — is usually a few hours of work, not a new site.
The expensive mistake is rebuilding a site that needed a fix, or fixing a site that should have been rebuilt three years ago.
Signs a fix is enough.
- The site looks fine on a phone and loads quickly, but the phone number or hours are out of date.
- The contact form stopped arriving after an email change.
- The browser shows "Not secure" because a certificate lapsed.
- One or two services are missing a page.
Each of these is a repair. If a studio quotes a full rebuild for one of them, ask for the repair price as well.
Signs it is time to rebuild.
- It does not work on a phone, and the platform it is on cannot be made to.
- It is on a builder that is closing, or nobody has the login.
- The copyright line is five years old or more and nobody can edit it.
- What you do now is not what the site describes.
Across the GTA this is common. Of the 34,180 business websites we checked, 2,162 no longer load at all, and among sites where we could identify the platform, 16% of Wix sites and 22% of sites on GoDaddy's builder carry a copyright line five years old or older. Those owners rarely chose to let the site go; the person who built it moved on.
What a redesign costs, line by line.
| What | Typical | Ours |
|---|---|---|
| Rebuild, up to 6 pages | $1,600–$3,200 at a small studio | $990 |
| Rebuild, up to 15 pages with booking or a blog | $3,200–$5,600 | $1,900 |
| Moving old pages and setting redirects | often quoted separately | included |
| Rewriting the text | often your job | we write the first draft |
| Hosting and edits after launch | $30–$175/month | $49/month |
Studio figures are from a published Ontario price list (November 2026), before HST.
Keeping your Google rankings through a redesign.
A redesign that changes page addresses without redirects tells Google every old page has disappeared. Rankings that took years can drop within weeks.
- Export every address the old site has, including pages that get visits from Google.
- Map each one to its new address; keep addresses that do not need to change.
- Set a permanent (301) redirect from every old address that moves.
- Keep the domain in your business's name and do not let it lapse during the switch.
- After launch, submit the new sitemap in Google Search Console and watch for errors for a few weeks.
We do all five as part of every rebuild. If a quote does not mention redirects, ask about them before you sign.
How we do it.
Send us the address of the current site. We look at it first and tell you, in writing, whether it needs a fix or a rebuild — including when the honest answer is a fix. If it is a rebuild, we write the new text, build the site and show it to you on a preview address while the old one keeps running. You pay once you have approved it and it is live on your domain.
You can also check your current site yourself in ten seconds with our free site check.
Price calculator
Price your own site.
Move the slider and tick what you need. The number is the real price, not a starting point.
A one-page site is $590, a business site of up to six pages is $990, up to fifteen pages with booking or a blog is $1,900, and stores or integrations start at $3,500.
Get a quote
Send us your current site: fix or rebuild, we will tell you honestly.
Websites from $590, and you pay after the site is built and you have seen it — no deposit, no contract. Tell us what you do and we reply within one business day with what we would build and the price. What is included and what it costs.
Or call (416) 989-3208. One of us answers; there is no sales team.
Questions
Straight answers.
How much does a website redesign cost in Toronto?
Our rebuilds are $990 for up to six pages and $1,900 for up to fifteen, paid after delivery. A small Ontario studio publishes $1,600 to $5,600 before HST. A repair instead of a rebuild is usually a few hours of work.
Will I lose my Google rankings if I redesign?
Not if every old address that changes gets a permanent 301 redirect to its new address and the domain stays the same. We set those redirects as part of every rebuild.
Can my old site stay up while the new one is built?
Yes. We build the new site on a preview address and switch the domain only once you have approved it.
How long does a redesign take?
The first version is usually ready the next business day after you answer our questions. Most small sites go live within one to two weeks, depending on how quickly corrections come back.
Do I have to rewrite all the text?
No. We write the first draft from your current site and a few questions, and you correct it.
Two minutes
Where does your
own site land?
Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.
Think yours needs
rebuilding?
Send us the address and what you do. We will look at what is there and tell you whether a rebuild is worth the money, or whether the problem is somewhere else entirely.