Guide · Pricing
Wix, or hire
someone?
A builder like Wix is cheaper on day one. Whether it is cheaper over three years depends on two numbers most comparisons leave out: what your hours are worth, and what happens to a site nobody is responsible for.
Published 2026-11-06 · Formory Marketing Group
The short answer.
If you have the time and enjoy it, a builder is a perfectly good way to get a simple site live, and Wix's business plans cost a few hundred dollars a year. If you would rather spend those evenings on paying work, a designer usually costs about the same over three years once the plan, the hours and the fixes are counted — and the site is somebody's job.
The rest of this page puts numbers on both sides.
What Wix costs.
Wix's plans page lists Light at US$17 a month, Core at US$29 and Business at US$39, billed yearly; Business Elite is US$159. Wix notes that prices vary by location and that tax is added at checkout, so a Canadian buyer sees the price in CAD on the purchase page. Booking and payments start at the Core plan.
A domain is free for the first year on most plans and renews after that. Premium apps, email on your domain and paid templates are extra.
Three years, side by side.
| Wix Core, built yourself | Formory business site (6 pages) | |
|---|---|---|
| Build | $0 + your time | $990, paid after delivery |
| Plan or hosting, 36 months | 36 × US$29 ≈ US$1,044 | 36 × $49 = $1,764, edits included |
| Your hours | commonly 20–40 to build, plus every change | a few to answer questions and check drafts |
| Text | you write it | we write the first draft |
| Leaving | the site stays on Wix; you keep the domain | files and domain are yours, no exit fee |
Hosting and edits are optional with us; without them the three-year cost is the $990 build plus a domain. The hour estimate is ours, not Wix's: it is the range owners describe to us, and it does not include learning the editor.
What we found on 2,661 Wix sites.
We checked the websites of 49,994 business listings across the GTA. Where we could identify the platform, 2,661 ran on Wix — the second most common after WordPress (11,606). Squarespace had 1,439 and GoDaddy's builder 1,103.
16% of the Wix sites show a copyright line five years old or older, against 12% on WordPress and 6% on Squarespace; on GoDaddy's builder it is 22%. A dated copyright line is not a fault in itself, but it is a reliable sign that nobody has touched the site in years. That is the real risk with a do-it-yourself site: not the platform, but the fact that maintaining it is nobody's job.
When Wix is the right choice.
- You are testing an idea and may close or pivot within a year.
- You like building it and have the evenings to spare.
- The site is one page and will rarely change.
In those cases, use a builder. Put your phone number and service area in the first screen, connect your own domain, and set a reminder to check the site every quarter.
When hiring someone pays for itself.
- One new customer covers the build — true for most trades, clinics and professional practices.
- You need a page per service or per area to be found on Google.
- Your profession has rules about what a website may say (law, dentistry, physiotherapy, real estate).
- You want someone to call when something on the site needs changing.
With us the build is $590 for one page and $990 for up to six, written for you and paid only after you have seen it. If it is not what you wanted, you owe nothing.
Price calculator
Price your own site.
Move the slider and tick what you need. The number is the real price, not a starting point.
A one-page site is $590, a business site of up to six pages is $990, up to fifteen pages with booking or a blog is $1,900, and stores or integrations start at $3,500.
Get a quote
Get your price in writing — paid only after you see the site.
Websites from $590, and you pay after the site is built and you have seen it — no deposit, no contract. Tell us what you do and we reply within one business day with what we would build and the price. What is included and what it costs.
Or call (416) 989-3208. One of us answers; there is no sales team.
Questions
What people ask us.
Is Wix cheaper than hiring a web designer?
On day one, yes. Over three years, once the plan, your hours and later fixes are counted, a designer often costs about the same — and the site is someone's responsibility rather than yours.
How much does Wix cost per month in Canada?
Wix lists its main plans at US$17, US$29 and US$39 a month billed yearly, and says prices vary by location; Canadian buyers see the CAD price and tax at checkout.
Can you take over my Wix site?
We can rebuild it on a platform you own outright and move your domain, keeping your page addresses or redirecting them so you keep your Google rankings.
Do I own my Wix site?
You own your content and can keep your domain, but the site itself runs on Wix and cannot be moved to another host as it is.
Before you decide anything
Find out whether
you have a problem.
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Worth a
conversation?
No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.