Etobicoke · insurance brokers
Web design for
insurance brokers in Etobicoke.
We opened all 37 websites belonging to insurance brokerages in Etobicoke and recorded what we found: the platform behind each one, whether it works on a phone, whether it is secure, and how old the page is.
We report only what loaded. Sites that answered with a bot challenge were left out rather than guessed at, which is why the 37 here is smaller than the 47 listings. (Etobicoke is part of Toronto — we count the businesses that give Etobicoke as their address.)
What they are built on
5 platforms,
no clear winner.
Platform matters less than upkeep. 15 of the 37 Etobicoke sites are WordPress, 1 are on a builder aimed at people who did not want to hire anyone, and 8 have not had their footer year changed since 2011.
What actually breaks
Page title does not name the city they work in
on 22 of them.
We recorded every fault we could see on the 37 Etobicoke sites. The one that turns up most is page title does not name the city they work in — 22 of them. Next is no analytics — nobody is measuring what the site does on 14, then no structured data for google to read on 12.
A site here that fixes page title does not name the city they work in alone is already ahead of 22 local competitors on that count. That is the whole argument for doing the dull parts first.
Who you are up against
213 reviews
from the top five.
Half the insurance brokers in Etobicoke have more than 12 reviews and half have fewer. The top five hold 755, 391, 238, 234, 225, and 24 of the 47 carry a 4.9 rating or higher — so rating alone does not separate anyone here; volume does.
Etobicoke holds 47 of the 1,013 insurance brokerages we found across the GTA, which ranks it 8th among the 26 places we surveyed. Review counts are not comparable between trades, so none of this means anything outside insurance brokers.
What this means for you
The Etobicoke leaders
already fixed this.
5 of the five most-reviewed insurance brokers in Etobicoke run a secure site that works on a phone. Between them they hold 1,843 reviews. That is the standard a customer compares you against before reading a word about you.
Most of the 47 insurance brokerages in Etobicoke are one location with a small team, which puts them at the lower end: $590 to $1,190 built, $129 to $299 a month after. Payment comes once the site is in front of you. Full pricing.
Related.
Insurance brokers across the GTA All trades in Etobicoke The full GTA report
Insurance brokers elsewhere in the GTA: Mississauga Brampton Markham Scarborough North York Oakville
Other trades in Etobicoke: Dentists Law firms Accountants HVAC contractors Renovation contractors Plumbers
Questions
Asked often.
How many insurance brokers are there in Etobicoke?
47, as of our August 2026 survey of Google Maps listings. That splits into 37 with a website and 10 without one that we could open. Etobicoke ranks 8th among the 26 GTA places we surveyed for this trade.
How many Google reviews do I need to compete in Etobicoke?
The median among insurance brokers in Etobicoke is 12, the upper quarter is past 52, and the five most-reviewed hold 755, 391, 238, 234, 225. That puts fifth place 213 reviews above the median. Reviews are not comparable between trades — this number means nothing outside insurance brokers.
What does a website for a insurance broker in Etobicoke cost?
We quote against the size of the business, not the hours. Of the 47 insurance brokerages in Etobicoke, most are single-location and land at $590 to $1,190 for the build with $129 to $299 a month after it. You see the finished site before anything is due.
Two minutes
Where does your
own site land?
Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.
Start with a
straight answer.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.