Toronto & the GTA
There are 1,013 insurance brokerages listed on Google Maps across the GTA. We opened the 765 websites among them: 106 do not work on a phone, 77 do not load at all. This page is what we found, and what we do about it.
Review counts are not comparable between trades — 23 is the middle for insurance brokers, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 98 reviews and the busiest insurance broker we found holds 10,941.
What they are built on
Detected from the 765 insurance brokerages websites we opened. 14 are on a free or entry-level builder, 2 on software discontinued years ago, and 127 still date themselves 1995 or earlier in the footer.
What actually breaks
Counted separately across all 765 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a insurance broker does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 14% of insurance brokers with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 244 sites in this field have no enquiry form at all.
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a insurance broker needs from a website is genuinely different from what a retailer needs. We surveyed 1,013 insurance brokerages to write this one.
84 of the 1,013 we checked have none attached to their Google listing, and 77 more link to a site that does not load. Of the 765 working sites, 106 have no mobile version.
The median across the GTA in this field is 23; the upper quarter is past 98 and the busiest single insurance broker we found holds 10,941. Those numbers mean nothing outside this trade — a count that is exceptional for a insurance broker is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Now check your own
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
Tell us what you do and where you work. We will look at what you have now and say plainly whether it is worth rebuilding — including when it is not.