Scarborough · insurance brokers

Web design for
insurance brokers in Scarborough.

This page is the Scarborough slice of a survey of 45 insurance brokerages — every listing on Google Maps, every website opened by hand. 0 of the 39 sites do not work on a phone.

Insurance brokerages listed in Scarborough45
Insurance brokers with a working website39
No website on the Scarborough listing at all5
Site that does not load or is parked4
Working but visibly dated8
Insurance brokers whose site fails on a phone0 (0%)
Still served without HTTPS1
Copyright line 2011 or earlier2
No opening hours on the Google listing1
Median Google reviews among Scarborough insurance brokers25
Median Google rating in Scarborough4.8

Those 45 listings were checked one at a time. 2 of the 39 sites came through with nothing wrong; the rest had at least one of the problems above. (Scarborough is part of Toronto — we count the businesses that give Scarborough as their address.)

What they are built on

What Scarborough runs on.

We identified 3 different platforms behind the 39 sites in Scarborough. WordPress accounts for 15 of them.

WordPress15 (38%)
Drupal5 (13%)
Webflow1 (3%)
Hand-built or unidentified18 (46%)

What actually breaks

No structured data for google to read
on 13 of them.

Sorted by how often it appears, the fault list for insurance brokers in Scarborough starts with no structured data for google to read (13 sites) and no analytics — nobody is measuring what the site does (12). Both are cheap to fix and neither requires rebuilding anything.

Insurance brokers with no structured data13 of 39
Insurance brokers measuring nothing at all12 of 39
Insurance brokers in Scarborough with no enquiry form12 of 39
Page titles that never say “Scarborough”12 of 39
Insurance brokers letting Google write their description9 of 39
Insurance brokers dating themselves in the footer4 of 39

We would start at the bottom of that list, not the top — no enquiry form anywhere on the site affects fewer sites here (12), which means fixing it puts you ahead of the 27 that already have it right only if the basics are done too.

Who you are up against

148 reviews
from the top five.

The five most-reviewed insurance brokers in Scarborough hold 448, 400, 290, 194, 173. The middle of the field sits at 25, the lower quarter below 9 and the upper quarter above 58. 7 of the 45 are past 100 reviews and 18 hold a rating of 4.9 or better.

Scarborough holds 45 of the 1,013 insurance brokerages we found across the GTA, which ranks it 10th among the 26 places we surveyed. Review counts are not comparable between trades, so none of this means anything outside insurance brokers.

Quietest quarter of Scarborough insurance brokersunder 9 reviews
Median insurance broker in Scarborough25 reviews
Busiest quarterover 58 reviews
Most-reviewed insurance broker in Scarborough448 reviews
Top five running a secure, mobile site4 of 5

What this means for you

The Scarborough leaders
already fixed this.

4 of the five most-reviewed insurance brokers in Scarborough run a secure site that works on a phone. Between them they hold 1,505 reviews. That is the standard a customer compares you against before reading a word about you.

The 5 insurance brokerages in Scarborough with no site at all start at $590; a practice replacing something older sits higher. Either way it is paid after delivery, not before. Full pricing.

Questions

Straight answers.

How many insurance brokers are there in Scarborough?

45 listings, of which 2 have a website with nothing technically wrong with it. The remaining 43 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in Scarborough?

To be average in Scarborough you need 25. To be in the top quarter you need more than 58. To be visible next to the busiest insurance broker here you would need 448, which took them years. 18 of the 45 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a insurance broker in Scarborough cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Before you decide anything

Find out whether
you have a problem.

Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.

Check my website free Read the full GTA report

Think yours needs
rebuilding?

Send us the address and what you do. We will look at what is there and tell you whether a rebuild is worth the money, or whether the problem is somewhere else entirely.

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