Markham · insurance brokers

Web design for
insurance brokers in Markham.

We went through all 52 insurance brokerages listed in Markham, opened the 47 websites among them and checked each one on a phone as well as a desktop. 0 failed the phone.

Insurance brokerages listed in Markham52
Insurance brokers with a working website47
No website on the Markham listing at all4
Site that does not load or is parked2
Working but visibly dated12
Insurance brokers whose site fails on a phone0 (0%)
Still served without HTTPS0
Copyright line 2011 or earlier7
No opening hours on the Google listing1
Median Google reviews among Markham insurance brokers49
Median Google rating in Markham4.9

Every line above is something we saw ourselves — 47 sites opened, 0 of them unusable on a phone, 0 still served without HTTPS. Nothing is estimated.

What they are built on

6 platforms,
no clear winner.

47 sites, 6 platforms, 23 of them carrying a copyright line from this year or last. The remaining 24 either date themselves earlier or carry no date at all — which is usually the more honest signal.

WordPress16 (34%)
Squarespace4 (9%)
GoDaddy Builder1 (2%)
Dreamweaver1 (2%)
Drupal1 (2%)
Hand-built or unidentified24 (51%)

What actually breaks

Page title does not name the city they work in
on 19 of them.

We recorded every fault we could see on the 47 Markham sites. The one that turns up most is page title does not name the city they work in — 19 of them. Next is no analytics — nobody is measuring what the site does on 13, then no enquiry form anywhere on the site on 13.

Page titles that never say “Markham”19 of 47
Insurance brokers measuring nothing at all13 of 47
Insurance brokers in Markham with no enquiry form13 of 47
Insurance brokers with no structured data12 of 47
Insurance brokers dating themselves in the footer8 of 47
Insurance brokers letting Google write their description7 of 47

A site here that fixes page title does not name the city they work in alone is already ahead of 19 local competitors on that count. That is the whole argument for doing the dull parts first.

Who you are up against

457 reviews
from the top five.

A insurance broker in Markham with 49 reviews is exactly average here. 33 of the 52 hold 4.9 or better, so a high rating is table stakes in this market — the five at the top are separated by volume: 783, 749, 666, 574, 506.

Markham holds 52 of the 1,013 insurance brokerages we found across the GTA, which ranks it 5th among the 26 places we surveyed. Review counts are not comparable between trades, so none of this means anything outside insurance brokers.

Quietest quarter of Markham insurance brokersunder 11 reviews
Median insurance broker in Markham49 reviews
Busiest quarterover 128 reviews
Most-reviewed insurance broker in Markham783 reviews
Top five running a secure, mobile site5 of 5

What this means for you

The Markham leaders
already fixed this.

5 of the five most-reviewed insurance brokers in Markham run a secure site that works on a phone. Between them they hold 3,278 reviews. That is the standard a customer compares you against before reading a word about you.

Rebuilding one of the 47 sites we opened in Markham usually costs less than people expect: $590 to $2,400 depending on size, paid after delivery, with $129 to $590 a month for hosting, edits and the Google listing. Full pricing.

Questions

Asked often.

How many insurance brokers are there in Markham?

We counted 52 listed on Google Maps. 47 have a website, 4 have none attached to the listing, and 2 have one that does not load. Of the working sites, 0 have no mobile version and 0 are still served without HTTPS.

How many Google reviews do I need to compete in Markham?

There is no single number, but the shape of the market is clear: a quarter of insurance brokers in Markham sit below 11 reviews, half sit below 49, and the top five run from 506 to 783. Getting past the median is a realistic first target; catching the top five usually is not.

What does a website for a insurance broker in Markham cost?

A one-location insurance broker is normally $590 to $1,190, a larger practice with several people and a dozen services runs to $2,400, and law, medical and financial practices sit at $3,900. Payment comes after delivery. The monthly part starts at $129 and covers hosting, edits and your Google listing.

Your turn

Same check,
run on your site.

The check behind this page is the one we ran on every business above. Put your own address in and it will load your site on a phone screen, look at the certificate and the page age, and tell you what a visitor meets. No email, nothing stored.

Check my website free Read the full GTA report

If you want
one built.

We build the site, you look at it, and you pay once it is finished and you are happy with it. Hosting, edits and the Google listing carry on monthly, cancellable any month.

Start a project See our work