North York · insurance brokers

Web design for
insurance brokers in North York.

This page is the North York slice of a survey of 38 insurance brokerages — every listing on Google Maps, every website opened by hand. 1 of the 35 sites do not work on a phone.

Insurance brokerages listed in North York38
Insurance brokers with a working website35
No website on the North York listing at all3
Site that does not load or is parked0
Working but visibly dated12
Insurance brokers whose site fails on a phone1 (3%)
Still served without HTTPS3
Copyright line 2000 or earlier7
No opening hours on the Google listing1
Median Google reviews among North York insurance brokers16
Median Google rating in North York4.8

Those 38 listings were checked one at a time. 1 of the 35 sites came through with nothing wrong; the rest had at least one of the problems above. (North York is part of Toronto — we count the businesses that give North York as their address.)

What they are built on

What North York runs on.

We identified 3 different platforms behind the 35 sites in North York. WordPress accounts for 14 of them.

WordPress14 (40%)
Squarespace2 (6%)
Wix1 (3%)
Hand-built or unidentified18 (51%)

What actually breaks

Page title does not name the city they work in
on 18 of them.

Sorted by how often it appears, the fault list for insurance brokers in North York starts with page title does not name the city they work in (18 sites) and no structured data for google to read (12). Both are cheap to fix and neither requires rebuilding anything.

Page titles that never say “North York”18 of 35
Insurance brokers with no structured data12 of 35
Insurance brokers measuring nothing at all12 of 35
Insurance brokers dating themselves in the footer9 of 35
Insurance brokers in North York with no enquiry form9 of 35
Insurance brokers letting Google write their description8 of 35

We would start at the bottom of that list, not the top — no analytics — nobody is measuring what the site does affects fewer sites here (12), which means fixing it puts you ahead of the 23 that already have it right only if the basics are done too.

Who you are up against

125 reviews
from the top five.

The five most-reviewed insurance brokers in North York hold 1,627, 557, 453, 195, 141. The middle of the field sits at 16, the lower quarter below 3 and the upper quarter above 68. 7 of the 38 are past 100 reviews and 15 hold a rating of 4.9 or better.

North York holds 38 of the 1,013 insurance brokerages we found across the GTA, which ranks it 13th among the 26 places we surveyed. Review counts are not comparable between trades, so none of this means anything outside insurance brokers.

Quietest quarter of North York insurance brokersunder 3 reviews
Median insurance broker in North York16 reviews
Busiest quarterover 68 reviews
Most-reviewed insurance broker in North York1,627 reviews
Top five running a secure, mobile site4 of 5

What this means for you

The North York leaders
already fixed this.

4 of the five most-reviewed insurance brokers in North York run a secure site that works on a phone. Between them they hold 2,973 reviews. That is the standard a customer compares you against before reading a word about you.

The 3 insurance brokerages in North York with no site at all start at $590; a practice replacing something older sits higher. Either way it is paid after delivery, not before. Full pricing.

Questions

The usual questions.

How many insurance brokers are there in North York?

38 listings, of which 1 have a website with nothing technically wrong with it. The remaining 37 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in North York?

To be average in North York you need 16. To be in the top quarter you need more than 68. To be visible next to the busiest insurance broker here you would need 1,627, which took them years. 15 of the 38 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a insurance broker in North York cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Now check your own

You have read the numbers.
Where does your site stand?

Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.

Check my website free Read the full GTA report

Want the same for
your business?

Tell us what you do and where you work. We will look at what you have now and say plainly whether it is worth rebuilding — including when it is not.

Start a project See our work